In her email, she also mentioned that she (and women, in general) is merely made for that business . The 80/20 rule doesn't just apply to marketing or productivity. They make billions of dollars every year on products we all need. https://pr.Newsmax.com/article/FreshBI-Unveils-Revolutionary-Custom-Power-BI-Integration-for-Xero-Users?storyId=66985d0153d84a0008a05ca3