However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. Utilizing Benchmarks: Industry benchmarks provide valuable insights into average costs and performance metrics for https://bookmarkcolumn.com/story17351527/neue-schritt-f%C3%BCr-schritt-karte-f%C3%BCr-website-monetarisierung